Best Copywriting Agencies: Where to Turn for Copy that Converts, What They Do, & More
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You know you need a little help with your website copy, email marketing campaigns, and even your landing pages. While you could hire freelance copywriters to get the job done, copywriting agencies might be the better choice. They have a team of professionals who can dive into your unique issues, helping refine your content marketing.
If you need help finding the best copywriting agencies, this guide will help you locate copywriting services, learn more about what they do, and offer tips to make the right hire.
Let's take a closer look.
Contents
7 Best Copywriting Agencies for Your Digital Marketing
Are you ready to dive into your digital marketing or content marketing with the best copywriting services on the market today? These seven agencies will help you get started on your projects.
ContentWriters
ContentWriters is the first copywriting agency we'll dive into because they help with some of the services that plague most online businesses. As you can guess from their name, they help with heavy lifting regarding your content marketing. However, they do so much more than that.
Other services include:
- Landing page copywriting
- Video script copywriting
- SEO copywriting
- Industry-specific services
E-commerce businesses can also benefit from product descriptions, category page writing, Amazon content writing, and even FAQs.
Pricing starts at just $99 per piece or can include customized plans for dedicated attention to your project requirements on an ongoing basis.
Content Hero
With an impressive list of satisfied customers (more than 500 reviews), this copywriting agency might be just what you need to start growing. Digital marketing is easy with Content Hero's comprehensive list of services that can boost you to the top of the SERPs and help people find you.
Some of their written services include:
- Articles and long-form content marketing
- Website content
- Case studies
- Product descriptions
- Press releases
- SEO content marketing
They offer discounts on test pieces to see if their agency is a good fit for you. After that, they charge £0.08 to £0.10 per word.
Verblio
Verblio specializes in digital marketing and creating engaging content in whatever writing styles best suit your brand and your industry. Their goal is to provide an all-around helpful service for all of your web development needs. From short-form blogs and articles to web copy and local landing pages, Verblio offers it all.
One thing to keep in mind here is that they don't necessarily use content writers to fulfill your order. Verblio also uses AI tools to keep their marketing agency costs low and improve turnaround time. For companies who want a human touch, you will need to request their other copywriting services.
If you use their in-house AI tools (along with the guidance of a copywriter), you will pay $0.06 per word plus a $49.50 monthly fee (waived the first month).
For more information on AI and copywriting, see our guide here on ChatGPT for copywriting!
Express Writers
Express Writers wants to ensure that you're satisfied with the digital marketing materials they produce for you. If you make them your go-to agency for creating content, they will do their best to ensure your long-term satisfaction. They have a multi-step process to produce quality content:
- Order your desired product in their shop.
- Send the details for your digital content.
- Wait for the creation of your content.
- Finalize each stage of creation (keyword research, article, etc.) with opportunities to revise twice and review your writer so they can cultivate the most talented team.
Their pricing is straightforward and depends not on word count but on the type of content you select. Rates start at $19 for expert web pages, $50 for general blogs, and $56 for email marketing copy.
Writing Studio
If some of the other digital marketing agencies don't offer exactly what you're looking for, Writing Studio may fill in the gaps. They have a deep understanding of blogs, articles, and SEO campaigns. However, they also do some unique services that you won't find at every marketing agency, such as:
- Ebook writing
- Video script writing
- Technical and white paper writing
- Press releases
Everything produced by Writing Studio is optimized for the search engines, edited and proofread, and performance-driven by your specific KPIs. Every piece is also fact-checked to ensure you have the highest quality content.
Plus, their managed services allow you to connect with one single point of contact for the company. Your dedicated account manager will handle all questions and guide you through the process.
Pricing starts at $0.20 per word for up to 10,000 words per month. You get a price break depending on your volume and could pay as low as $0.15 per word.
Brafton
Brafton is easily one of the most robust digital marketing agencies on this list of top options. This marketing agency does everything you could ever possibly want, from email campaigns to PPC management and everything in between. They also offer social media marketing, ebook writing, and white papers.
One of their specialties is search engine optimization, and they offer many services for high-quality content under this umbrella:
- Organic SEO
- Local SEO
- National SEO
- On-page SEO
- Video SEO
If your business goals are to be found by more people through the internet, then Brafton might be the solution you need. Other unique services offered here include web design, graphic design, and even animation for the production of videos.
From San Francisco to London, they work with people all over the English-speaking world.
The Creative Copywriter
Any business looking for high-quality copy will want to consider The Creative Copywriter as a good fit. They can help with everything from ad copy to blog posts. This copywriting agency focuses primarily on storytelling with your brand and marketing.
Instead of complicated industry jargon, they write in an easy-to-understand manner and make technical information feel more human and engaging. If there is something you want to work on to grow your business, they can deliver it:
- B2B and B2C content writing services
- Website copy and landing pages
- Case studies
- Company names, slogans, and taglines
- Video scripts
- PR strategy
- TV, radio, and even billboard ads
- And more!
One of the other great features of The Creative Copywriter is that they do content audits. This enables you to see where you could improve your landing pages, blogs, and more to convert to more sales. They will do buyer interviews and competitor analysis to see how you can differentiate your brand.
Learn on Your Own
You can even learn more about copywriting on your own with The Creative Copywriter's Freelance Copywriter Kickstarter Course if you want to invest some time and money into acquiring the skills necessary to do this without paying. The course starts at just $290, so it could be a great way to get your feet wet with copywriting!
For more information on how to be a copywriter from home, see our complete guide.
What Do Copywriting Agencies Do?
In general, a copywriting company can wear several hats as far as your web development is concerned. The right copywriting agency can take care of all the text for your social media marketing, site, landing pages, and more. Here are a few things you might get a creative agency to help with.
Social Media Posts
Businesses are flooding channels like Facebook, Instagram, and X. Social media marketing is more crucial than ever before, and a copywriting agency can help you stand out.
If you don't know what to write on your social media posts or need more targeted help launching a social media campaign, hire a copywriting agency with this expertise.
Content Marketing & Search Engine Optimization
Content writing services are another great thing to delegate to your copywriting agency. They can help you produce blog content and increase your search engine optimization (SEO).
Many of the top agencies will be SEO experts skilled at knowing what your target audience needs to hear to pull the trigger on a sale.
Scaling Your Content Creation
Maybe you know you need to scale your content creation but lack the time to invest or don't have an in-house team. Content creation is another service you may want to send to your copywriting agencies.
They can help you write more than you could on your own, optimize it for more leads, and give you an advantage of the Know, Like, and Trust factor on your web content.
Conversion Rate Optimization (CRO)
Many of the top copywriting agencies will also pay attention to conversion rate optimization (CRO). They will refine the copy on your web pages (including landing pages) to make sure your customers convert to leads or sales.
Many agencies will help you track these marketing metrics, ensuring you receive a great ROI.
Email Campaigns
Email marketing is one of the most effective ways to make more sales. According to Hubspot, you can earn roughly $36 for every $1 spent on email marketing.
A copywriting agency can help you craft compelling content for your email newsletters, boosting your click-through rate and converting to more sales.
Don't forget to read our complete guide on how to handle email marketing here.
How to Choose Copywriting Agencies that Work for You
Before you bring on a copywriting company to help with product descriptions or any other work, here are a few things you should consider.
Check for Real Results from Other Clients
You wouldn't hire marketing agencies without knowing that they can deliver on their promises. Ask to see case studies from other clients, check their references, or investigate their examples on your own.
Any company that tries to dissuade you from digging too deep into their results should throw up a major red flag.
Always Read Reviews
If you don't know anyone who used their content writing services in the past, then you might want to turn to the next best thing: reviews and testimonials. Look for companies that have genuine five-star reviews online.
Be sure to read through the comments of negative reviews to see how these clients were handled and if they had any valid complaints.
Look for Samples or Request Samples for Your Brand
Don't hire someone without knowing that they can deliver on your brand's message. Ask for samples of past work for clients similar to your business. Better yet, ask if they can produce a small sample for the project you're thinking about taking on.
This would be more personalized, but it does require time, and not all copywriting agencies will be able to offer personal samples.
Final Thoughts: Finding Copywriting Agencies that Work for You
Are you ready to find the best copywriting companies that can help you move the needle forward on your web design or marketing materials? Speaking to your target audience can feel overwhelming whether you need help with website copy or social media.
The right copywriting company can come alongside you and improve your odds of landing a sale. Consider some of these copywriting agencies to help with your lead conversions and marketing efforts today!
If you decide to try your own hand at copywriting, here are a few resources for you:
- Copywriting for Blogs: 10 Tips You Need for Profitable Content
- 16 of the Very Best Copywriting Software Tools on the Market
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