13 Facebook Marketing Tools to Grow Your Following and Boost Engagement

The right Facebook marketing tools save you time, help you engage with your audience effectively, and get your business seen by more people.

And, with Facebook boasting over 3 billion monthly active users and 37.2% of all people on earth using the platform - these tools are well worth looking at to supercharge your Facebook marketing campaigns!

Whether you have a new Facebook business page or are a veteran of the platform, this article will delve deep into the right Facebook tools to take your business to the next level.

Be sure to keep reading to the end, where we look at a few free tools you may not know about!

Best Facebook Marketing Tools

No matter what type of business you run, Facebook is a place to find prospective customers.

However, with millions of other small businesses competing for the same audience, you need to make what you have to offer stand out.

Take a look at the best Facebook marketing tools that'll help you reach your ideal audience and turn them into loyal customers and followers of your brand.

1. Canva: Simple Graphic Design Tool

Canva is an excellent graphic design tool that you can use to create stunning visual content for your Facebook page.

According to statistics, publishers that use visual content grow their traffic 12 times faster than those that don't - so graphics and videos are well worth putting into your Facebook marketing campaigns.

Using Canva, you can quickly create:

• Facebook posts
• Facebook covers
• Facebook stories
• Adverts
• Videos
• Logos.

The free and paid versions come with customizable templates that you can quickly edit for your brand, so you don't need to be a graphic design whiz to use this Facebook marketing tool.

Try out Canva for free.

Read this Canva review for more information.

2. SocialPilot: Social Media Management and Analytics

SocialPilot is one of the best social media marketing tools that'll help you save time, enhance your Facebook presence, and hit your marketing goals.

Using this marketing tool, you can schedule posts, engage with your audience, collaborate with team members, and customize your content to give a branded experience.

Its key features include:

• AI assistant
• Post planner
• Browser extension
• Bulk scheduling
• Social media calendar
• Advanced reports
• Multiple integrations.

Plus, if you're a social media manager, you can manage between 10 - 50 accounts, across multiple social media channels, depending on your pricing plan.

Try out Social Pilot for free.

3. GroupLeads: Growth and Automation for Facebook Groups

GroupLeads is another top Facebook tool that helps users convert new Facebook group members into paying customers.

All you need to do is add the extension to your browser, and you can start automating the daily tasks for your group.

The GroupLeads key features include:

• Facebook group automatic approval
• Automatically funnel new leads to your email list
• Auto decline messages and new members
• Send an automatic welcome message and tag new members
• Detailed reports and statistics.

GroupLeads is ideal for Facebook group owners who want to take back their time while still growing their group on autopilot.

Try out GroupLeads for free.

Read this GroupLeads review for more information.

4. ShortStack: Create Viral Contests that Convert

ShortStack is a popular Facebook marketing software for creating giveaways, landing pages, and contests that boost your engagement and leads.

It's easy to use, even with zero marketing knowledge and it has over 80+ fully customizable, drag-and-drop templates to easily create viral contests that can be embedded on your website or business Facebook page.

Its key features include:

• Quickly launch interactive contests
• Use the drag-and-drop software to edit templates
• Run unlimited challenges and contests to engage new customers
• Integrate with many other top apps
• Data management and analytics to keep track of campaigns.

Try out ShortStack for free.

Read this ShortStack review for more information.

5. SproutSocial: Facebook Post Scheduling and Management

SproutSocial is a social media management platform where you can manage multiple social media accounts, including Facebook pages.

Its key features include:

• Content strategy, scheduling, and publishing
• Workflow automation with AI-powered solutions
• Social media analytics to monitor post-performance
• Keyword tracking to monitor brand mentions

It has an easy-to-use interface and multiple integrations so you can schedule Facebook posts, engage with your audience, and take your social engagement to new heights.

Try out Sprout Social for free.

Read this Sprout Social review for more information.

6. DrumUp: Content Marketing and Facebook Page Management

Another powerful Facebook marketing tool to consider using is DrumUp - which helps users create better content and generate more leads from Facebook campaigns.

Add relevant keywords to your business into the content API and get shown traffic-driving posts in seconds that you can share with your audience.

The DrumUp Core features include:

• Find and share top content from your industry
• Create, review, and post content with the scheduler
• Link your blog updates to your social media posts on Facebook.

Try Out DrumUp for free.

7. Emplifi: Social Marketing, Content Creation and Publishing

Emplifi is a Facebook page marketing tool that allows you to manage multiple accounts from your dashboard.

Use the smart social listening tools to find out what's working, boost publishing efficiency with AI-powered automation, and check the real-time insights to help you make better marketing decisions.

The Emplifi main features include:

• Competitor analysis and social listening
• Social media scheduling for posts, videos, adverts and stories
• Content grading and AI to help you create better content
• Analytics for free and paid campaigns.

Contact the Emplifi team for a free trial.

8. Creatopy: Design Pro-Looking Facebook Ads

Creatopy is an ad creation and automation tool that is ideal to use with your Facebook ads manager account.

Using it, you can create stunning visuals for your ad marketing campaigns with the Facebook ad design tools, and there are plenty of templates to choose from - so don't worry if you're not great with design.

This Facebook marketing tool comes with an array of features, such as:

• Easy-to-use video editing and maker tools
• AI features to save time, like the text generator and image generator
• Create ads that align with your brand easily
• Create as many ad sets and variants as you need
• Team collaboration tools.

Try out Creatopy for free.

9. LeadQuizzes: Create Quizzes and Surveys to Capture Leads

LeadQuizzes is another great Facebook marketing tool to help you understand your audience better, scale your brand, and capture more customers.

You can create tailored quizzes in minutes using the simple drag-and-drop builder that can be embedded on your website, shared in an email blast, or posted on your Facebook page.

Its main features include:

• Choose from over 75 ready-made templates
• Easily customize your quizzes for your brand and audience
• Get real-time analytics to learn more about your respondents
• Seamless integration with a range of marketing tools.

Try out LeadQuizzes for free.

10. Facebook Feed Pro: Show Facebook Updates On Your Website

Facebook Feed Pro is a WordPress plugin created by Smash Balloon that will show Facebook updates on your WordPress website.

It can be set up in under 60 seconds, has a ton of customization options to align with your brand, and is fully responsive on mobile devices and any other device.

The benefits of using this Facebook marketing tool include:

• Save time with Facebook content automatically being fed to your website
• Get more likes and followers from website visitors clicking through to your Facebook page
• Display social proof on your website by displaying Facebook reviews and posts
• All Facebook images are optimized and will NOT slow down your website.

Learn more about Facebook Feed Pro here.

Read about the best free WordPress plugins to get more out of your site.

Best Free Facebook Marketing Tools

If you're a small business on a small budget, you may be interested in free Facebook marketing tools to get started with.

Take a look at the marketing tools available for use on the Facebook platform without any upfront investment.

11. Facebook Hot Topics

Facebook Hot Topics is a marketing tool where you can discover the most popular topics that have grown each month on Facebook and Instagram.

These ''Hot Topics'' can be filtered by country, month and category, so you can find the relevant information for your needs.

This information can be used for:

• Creating relevant Facebook posts
• Crafting seasonal marketing strategies
• Learning what your audience is interested in.

12. Facebook Ads Library

The Facebook Ad Library is another great tool to help with your Facebook marketing strategy.

This tool allows you to search all the ads that are running across Facebook, and you can filter these according to a search term, location, and category.

The benefits of seeing this information include:

• See ads from brands in your industry
• Get information about what ads are working
• Use this information to create better ads and get more leads and sales.

13. Facebook Audience Insights

Last on the list of free Facebook marketing tools is Facebook Audience Insights.

This tool allows you to find out information about your audience, including:

• A demographics overview
• Learn about people's interests and hobbies
• Learn about lifestyles and location.

Using this information, you can ensure that posted content fits your audience demographics, which will result in a better ROI for your Facebook advertising strategy.

Final Verdict on the Best Facebook Marketing Tools

After reading about the most popular Facebook marketing tools, choosing the best ones for your needs is up to you!

Free Facebook marketing tools can be used by anyone and are a great place to start learning about your audience and what they want to read about.

If you have a little money to spend, a paid marketing tool is worth the investment. It will save you time with automated post-scheduling and lead generation and help you create better content more efficiently.

Want extra help with your Facebook marketing?

Check out these smart ways to use ChatGPT for social media marketing.

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