Mailerlite Review: A Must-Have Email Marketing Tool For Small Businesses?

Are you searching for the best email marketing service for your business? Mailerlite is one email marketing software to consider, and this Mailerlite review is going to delve deep into its key features, who it's best for, its limitations, how much it costs, and whether it's worth your time.

Email marketing is one of the best ways to keep in contact with your customers and build relationships.

Not only that, but if someone has opted into your email list, they're highly interested in what you have to offer, and you'll likely get a good return on your email campaigns.

So, if you're wondering what Mailerlite could do for you, let's dive into this review and see what it's all about.

Try Mailerlite for free right now here.

Mailerlite Review: What is it?

Mailerlite is a powerful and easy-to-use email marketing service that also offers a suite of digital marketing tools to help gather email addresses and grow your audience faster.

Not only can you create email campaigns, but you can also build websites, landing pages, pop-ups, and sell products, all from one place.

It is simple to use and seamlessly integrates with many other web apps, so you can create email campaigns, nurture leads, and make sales even with little experience.

Key Features

In this Mailerlite review, let's take a look at what features it has to offer.

There are too many features to mention all of them, but we'll focus on the main ones. Do be aware that the features available will vary depending on what plan you're on.

Email Marketing

Inside Mailerlite, you can use a range of email marketing tools and create personalized, responsive email campaigns by using their three different editors.

The drag-and-drop editor allows you to move content blocks around easily so you can design beautiful newsletters without the hassle of coding.

Create different email campaigns depending on your goals, including:

• Regular campaigns
• A/B split campaigns
• RSS campaigns
• Auto resend campaigns

If building newsletters from scratch seems too much work, have a browse through their extensive email template gallery.

You'll find templates for every different email campaign, including product launches, sales emails, events, holiday celebrations, and more.

Automation Tools

The automation feature allows you to send emails automatically or have actions triggered depending on what your subscribers do.

This helps you to reach your customers at the right time and nurture them through each step of their journey.

Examples include automating welcome emails when someone signs up and triggering email sequences when a subscriber clicks a link, buys a product, fills out a form, or abandons a cart.

Newsletter Editors

Mailerlite provides three types of intuitive email editors, allowing you total control over your email design. These include:

• Drag and drop editor. Easy to use, even for beginners. Just pick up a block, drag it to the position you want it in, and drop it down for editing.
• Rich text editor. This editor allows you to create personal, plain-text emails with the option to embed videos, quotes, countdowns, and more.
• Custom HTML editor. Here you can design custom newsletters by writing code or importing your own HTML code.

Website Builder

Mailerlite even offers a drag-and-drop website builder that allows you to build a blog or personal website quickly and easily.

Simply drag and drop content blocks around, and add text, buttons, widgets, images, and more.

Create multiple pages, customize the navigation bar, and attract leads by adding pop-ups and sign-up forms.

Landing Page Builder

Build custom landing pages to attract and convert visitors.

Choose from one of the many templates and customize it with the drag landing page editor.

You can even use the e-commerce integration to connect a landing page to your online store or the Stripe integration to sell digital products, subscriptions, and paid newsletters.

While the drag-and-drop editor is easy to use, it does have some limitations, only being able to move blocks into the set, locked positions.

However, it's great for beginners who want to create landing pages with minimal design experience.

Signup Forms

Email sign-up forms are essential to build your email list and boost conversions.

You can create custom sign-up forms in Mailerlite that match your brand and highlight important messages.

These forms can be embedded on your website or set as pop-ups when a visitor performs a specific action.

Analytics

Track the performance of your email campaigns by using the analytics feature.

You can track metrics such as:

• Opens
• Clicks
• Click to open rates
• New subscribers
• Conversion rates of your forms and websites

Alongside this, you can set up A/B split campaigns and track which one is performing the best.

Integrations

It's easy to integrate your Mailerlite account with various other web applications.

Just click on the ''integrations'' tab to grab your Mailerlite API key, which can be used to connect to the third-party tools of your choice.

By doing this, you can improve the functionality of your website and/or landing pages. An example is that by connecting to Stripe, you can start selling paid subscriptions and digital products.

Mailerlite Review: Is it Safe to Use?

Yes, Mailerlite is safe to use. They will never sell or rent your data out to third-party applications.

Mailerlite data is stored in a storage center in the European Union and has an attached security certificate of ISO 27001.

Who is Mailerlite Best For?

Because Mailerlite is so user-friendly, it's a top choice for small businesses and online business owners that want email marketing tools that are easy to get started with.

Use Mailerlite if you:

• Want a value-for-money email marketing service with excellent features
• Are a small company, blogger, or entrepreneur with minimal resources
• Are new to email marketing and want an email marketing software that's easy to use

Mailerlite Review: How Much Does it Cost?

Mailerlite uses a pricing model where you pay according to how many subscribers you have.

You can also choose to save up to 15% by selecting to be billed yearly.

Here is a breakdown of the costs and features that you get if you sign up with 1,000 subscribers:

• Free plan. 1 user and 12,000 monthly emails. 24/7 email chat support for the first 30 days. Key features include drag and drop editor, email automation builder, website builder, 10 landing pages, pop-ups, and sign-up forms.
• Growing Business. $9/month or $108 billed yearly. 3 users and unlimited emails. 24/7 email support, all the features in the Free plan, plus unlimited templates, sell digital products, auto resend campaigns, and unlimited websites.
• Advanced. $19/month or $228 billed yearly. All the features in the Growing Business and Free plans, plus live chat/email support and advanced features such as Facebook integration, promotional pop-ups, multiple triggers in automation, and more.

Does Mailerlite Have Support?

Yes, Mailerlite offers different levels of customer support depending on the plan you select.

Free plan users get access to 24/7 email and chat support in the first 30 days. After that, you can access the Mailerlite community to ask questions.

Those on the Growing plan get 24/7 email customer support, and the Advanced plan users can benefit from 24/7 email and chat support.

What Are the Limitations of Mailerlite?

While Mailerlite is an easy-to-use email marketing service, more experienced marketers and website owners may feel it is limited.

For example, the website builder and landing page builder doesn't allow for as much flexibility as some dedicated website builders.

Another Mailerlite limitation is that it's not ideal for affiliate marketing. In its terms of use, it states that affiliate links are acceptable, but affiliate marketing isn't.

This implies that using affiliate links occasionally should be ok, but if you plan to do affiliate marketing regularly, you may not get your account approved.

Mailerlite Review: What Are the Alternatives?

While Mailerlite is a great email marketing service with a generous free plan, it always pays to look at the alternatives.

Here are a few different email marketing platforms you might want to consider:

ActiveCampaign

ActiveCampaign provides email marketing, marketing automation, and sales CRM tools to help you grow your audience.

It's a popular option for small to medium-sized businesses who want slightly more advanced automation tools and reporting data.

They offer various payment plans according to your goals, such as sales and/or marketing, and you can choose from the Plus, Professional, and Enterprise plans depending on the size and budget of your business.

Try out ActiveCampaign here.

Brevo (Formerly SendinBlue)

Brevo is a platform that helps you build customer relationships through email marketing, SMS, chat, and more.

Its main features include Whatsapp campaigns, chatbot, live chat, email automation, sign-up forms, Facebook ads, and landing pages.

Choose from four ways to build your business, including marketing, conversations, sales, and transactional emails, each of which comes with free user access and paid plans with added features.

Try out Brevo here.

Learn more in this detailed SendInBlue review.

ConvertKit

ConvertKit is a marketing hub for creators that allows you to grow your audience, automate your marketing and sell your digital products.

Inside the platform, you can build high-converting landing pages and forms, create customized emails, build automated campaigns, and integrate with many different apps.

They offer plans for every stage of your business, including a free plan for up to 300 subscribers and a Creator and Creator Pro Plan that costs from $15 - $29/month billed yearly.

Try out ConvertKit here.

Learn more in this detailed ConvertKit review.

Conclusion: Is Mailerlite Worth it?

At the end of this Mailerlite review, let's sum up whether it's the right email marketing service for your own online business.

It has a generous free plan, and the paid plans are very reasonable compared to some Mailerlite competitors.

Beginners will enjoy the generous amount of features and the simple drag-and-drop editor to build landing pages and websites.

However, experienced marketers and website owners may want more advanced editing functionality and better reporting features that come with other email marketing platforms.

If you're still unsure, why not sign up for the free plan and take it for a test drive?

Try out Mailerlite for free today.

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